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Kerry Logistics and Brunei Government Launch ‘Brunei Halal’ Brand
Aug 11, 2010


Kerry Logistics and the Government of Brunei have entered into an agreement to build an international brand called Brunei Halal to provide a comprehensive range of products and services for both Muslims and non-Muslims.

Ghanim International Food Corporation is the joint venture company formed between Kerry FSDA, the trading arm of Kerry Logistics, and the Brunei Government.

Ghanim will seek global manufacturers to make products that suit local demand. They will need approval by Brunei's halal certification body before Ghanim packages them in the home country of the manufacturer and markets them worldwide through Kerry Logistics’ supply chain, under the Brunei Halal brand.

Services include sourcing, distribution and marketing of Brunei Halal food products. Kerry Logistics will be involved in international freight forwarding and integrated logistics management to ensure compliance with strict Halal standards.

“This is an exciting development for Kerry Logistics and a great opportunity to be involved in the launch of the Brunei Halal. With our expertise in logistics management and our international network we will have a key role in the development of the brand,” said Antony Greenstein, Director of Global Business, Kerry FSDA.

Through the Brunei Halal Brand, Brunei Darussalam is aiming to become one of the major players of the Halal industry globally, both in terms of Halal food production and certification, with the aim of providing Halal food and products of premium quality to the worldwide Muslim population.